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| Overview | |||
| With development and application of new technologies, big trend of
technology merging, market merging and business merging” occurs in
the field. The original separated telecom network, broadcasting
& television network, and Internet are in way of merging, and
competition for acquiring customers becomes more and more severe.
How to keep initiative in severe competition? It requires that
decision-making level of broadcasting & television enterprise
has to make accurate decision suitable for market in time, utilize
and optimize various resources as much as possible, decrease
operation cost, and enhance core competence of enterprise. Business Intelligence System is a commercial smart product developed by Maywide Company for operators involved in severe market competition. It provides data base system with customer and market operation information as the core, and platform for data analysis, data mining and utilization. With it, you can pick up (search and look up) useful information from volume business data quickly, find intrinsic rules behind data, understand customer requirements accurately, analyze business development trend in time, predict and constitute corresponding market policies, provide accurate and reliable data for decision making, assist enterprise to find new market opportunity, make quick and flexible response, and create new competitive advantaged for enterprise. | |||
| Functions | |||
According to current status and future trend of broadcasting & television businesses, Business Intelligence System integrates various enterprise data as much as possible, and provides uniform data supporting platform for enterprise. Its main functions include presentation of key KPI, topic analysis (business development analysis, revenue analysis, big customer analysis, customer service analysis, and resource analysis), subject analysis (customer division model, customer value evaluation model, customer leaving prediction model), subscriber-defined reports, and so on. Via finding rules behind data, provide scientific, accurate and forward-looking data support for Broadcasting & television operators from various aspects, such as enterprise strategy decision, business data statistics, business development, subscriber consumption data analysis, marketing activity analysis, and operation status monitoring. | |||
| Features | |||
| Transformation from experience based decision to scientific
decision. Implement fine management, and provide basic data for active marketing. Understand customer requirements deeply, and upgrade customer service level. Lighten load on BOSS statistical analysis. | |||
| Case | |||
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